with focuses on WordPress or Webflow Development, Email Development, and Graphic Design

Custom theme work can vary in so many situations. Below are just some of the more typical services performed during a website design / re-design. A conversation will help fill in the blanks for more accuracy.

Custom Front-End WordPress Development

User Interface (UI) Focused
Mobile Responsive First
Fast loading
Hand Coded CSS
Clean & Organized Deliverables

More detailed specifics include:

  • Advanced Custom Fields (ACF)
  • Custom Post Types
  • Javascript & PHP capabilities
  • Custom Theming
  • Elementor Pro
  • Beaver Builder
  • WP Bakery
  • WebFlow
  • Gravity Forms
  • Best practices for organic SEO
  • Accessibility minded
  • Code validation and testing
  • Work in local development and staging areas before deploying
  • Hosting provider experience (WP Engine, A2 Hosting, SiteGround, GoDaddy)
  • Website speed using Google’s Core Web Vital metrics.
Email Marketing and Development

Custom Templating
Mobile Optimized
Responsive Abilities
Outlook Compatibility
ESP Account Management
Campaign Deployment

More detailed specifics include:

  • Ticketmaster Engagement/tm1
  • SalesForce
  • ExactTarget
  • MobileStorm
  • JangoMail
  • Constant Contact
  • Mailchimp
  • Benchmark

Graphic Design & Marketing

Logo Design
Branding Packages
3 Fold Brochures
Business Cards
Photoshop / Illustrator
Mac / Windows

More detailed specifics include:

  • Optimized ad elements for social media campaigns
  • Adobe Photoshop, Illustrator, InDesign
  • Adobe XD workflow
  • Affinity Software Suite
  • Interface Design
  • Usability principles
  • Mobile Strategies


What are your rates?

The typical cost for a complete website design will always depend on the specific needs of what needs to be accomplished on the site.
Custom informational websites can range between $1400-$3200 typically. Websites with specialized features such as shopping mechanisms can range from $3200-$6800 typically.

Do you host websites?

I do not host websites myself but can recommend options to choose from depending on your needs. For basic sites, I would recommend A2 Hosting. For high-performance websites, I would web recommend WPEngine. I prefer that the client signs up for a website host on their own to keep everything in their name and control. Email accounts are also set up through the host. For a domain name provider, Hover, I would recommend using in tandem with the hosting provider for further control and flexibility.

Are you remote only?

Yes, it is important that I can be available for all of my clients. If you are in the Grand Rapids, Michigan area, we can certainly meet at a coffee shop or equivalent to walk through any of the processes together and brainstorm ideas.
Otherwise, we can hop on a Skype, Google Meet, Microsoft Teams, or Zoom call anytime.

Do you use pre-designed templates for your websites?

Not unless requested. I find it best to start from a clean, blank slate and build a custom experience. This also allows for clean and minimalistic design without having extra features brought over from a pre-designed template that will ultimately slow down a website.

Do you use theme editors in addition to the WordPress core? ie. Elementor, Divi, Beaver Builder.

While having experience with theme builders, especially Elementor, I prefer to use WordPress’s own theme builder to keep the core site speed high. If the project calls for a need for a theme builder or a current site already uses one, I can always work with them.

Do you work with WordPress.com or Webflow websites?

I do, but with the understanding that I am WordPress first as a developer. Many fundamentals can be brought over to any platform. With anything, there are always some pros and cons to proprietary services. I’ll help sort it out!

Do you provide SEO services?

When creating a new website, it is always built with SEO in mind with optimized code that Google is looking for when crawling the web. In addition, Google services will be added such as Google Analytics. SEO needs to be revisited often and actively. A new site design will have you ready for your campaigns either run by you or a 3rd partner.

Do you do contract work for marketing agencies?

Yes! Feel free to reach out and start a conversation about a project you could use help with.


WordPress preferred content management system.

Wordpress Theme Editors

Embracing WordPress future-forward blocks and 3rd party theme editors.


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A2 Hosting

Recommended affordable hosting company local to Michigan.